Companies must do these 2 things in order to innovate

At Dragon Army, we’re laser-focused on mobile and innovation/emerging technology. All of us in the past have worked on large websites, integrated social media campaigns, robust email marketing strategies…and all of that is important within any digital marketing plan, but for us, its all about mobile. One of the things I see our clients struggle […]

The Chipotle Scarecrow: Beyond Marketing Gimmicks

We’re more than a year removed from the launch of Chipotle’s Back to the Start campaign which featured the popular film and game “The Scarecrow”. A recent reminder found at some local Chipotle restaurants last month put the campaign back into focus…and back into many of the conversations around gaming

Game Personas in Mobile Marketing: Universal Use

As we mentioned in our post on “Marketing in a Mobile Driven World”, the gaming community has been effective at solving a challenge which marketers have struggled in creating with mobile experiences:  engagement. Mobile games convert into engagement in part because of a unique concentration on