5 things brands can learn from mobile games

Our fourth game here at Dragon Army, Little Broken Robots is a fan favorite and even this non-gamer is a convert. While repairing sad, lonely robots is certainly an emotional pick me up (our community has repaired more than 11 million robots to date), it’s not the only reason players are picking up Little Broken Robots. […]

Why We Hate The Word “Gamification”

Use the word gamification around our offices and you’re nearly guaranteed to hear a sigh. While in reality, gamification, as it was intended, creates the foundation of a lot of the work Dragon Army produces. In order to understand the connection, animosity and our belief in what works, you have to first

Netflix Knows All About Your Binge Habits

When I was a kid and a song I disliked came on the radio, I remember thinking…if I turn the channel, maybe somewhere in the studio a listener count will tick down and they will remember not to play that again. I don’t think it ever worked. But in the digital world, it just might, […]

The Movie Package For Mobile Marketing

Our world here at Dragon Army affords us the ability to not only build mobile experiences for brands, but to also learn from our own ventures in launching mobile experiences through our in-house game studio. As we’ve explored ways to leverage insight from one industry to the next, there is another industry that has

Why Do We Even Care About Millennials?

Narcissistic. Addicted to technology. Un-attached to the brands they buy. These are the labels that follow the ever-elusive millennial population today. Open any daily marketing subscription and you’re hard pressed not to find an award winning case study or quoted research project touting

Ready Or Not, Google Wants The World To Go Mobile

This past November, Google announced changes to how it prioritizes search results, making mobile king. Beginning late last month, those algorithm changes are now live. For those with an established mobile web presence, this may not come as a surprise, while others may be in for a bit of a headache,

What The Apple Watch Will Do To/For Mobile

The launch of the highly anticipated Apple Watch is still more than a week away, but it’s safe to say things are off to a solid start. One million pre-orders and counting, according to analysts, were made in the first weekend alone. While these numbers don’t match the madness we’ve seen from other

Turning Traffic Nightmares Into Fun And Games

Since its launch in 2008 and acquisition by Google in 2013, Waze has amassed more than 50 million users worldwide. Even more impressive, they’ve somehow managed to make traffic, dare I say, fun. Fun is a strong word for what Atlanta traffic looks like some afternoons, but an app that delivers a route to make

Mobile World Congress: Wouldn’t It Be Cool If…

During my time at UGA, I had a professor who would start lectures quite frequently with “wouldn’t it be cool if…”. As we wrapped up our time last week in Barcelona with Mobile World Congress, I can’t  shake that familiar phrase from my head. Wouldn’t it be cool if… Mobile World Congress has