Game Personas in Mobile Marketing: Personal Motivation

Mobile games have cracked the code on creating meaningful user engagement, something marketers have struggled with creating in mobile experiences. One method to rethinking how to approach the design of those experiences is by the application of gaming personas to the development process. By matching

Marketing in a Mobile Driven World

As the dust settles from our recent acquisition of Proving Ground and our physical merging of offices, we set our sights on the year ahead. One major initiative is telling our story on why we believe the combination of a mobile-first agency and a game studio is the future of digital experiences. Engineering

Dragon Army Acquires Mobile Agency Proving Ground

In the novel Ender’s Game, Colonel Graff said it best when he told Ender, “We’re doing something unusual with Dragon Army.” As you can see in the title, Dragon Army is proud to announce we’ve acquired Proving Ground, one of the leading mobile agencies in the Southeast. At first, the news of a gaming