Why We Hate The Word “Gamification”

Use the word gamification around our offices and you’re nearly guaranteed to hear a sigh. While in reality, gamification, as it was intended, creates the foundation of a lot of the work Dragon Army produces. In order to understand the connection, animosity and our belief in what works, you have to first

Netflix Knows All About Your Binge Habits

When I was a kid and a song I disliked came on the radio, I remember thinking…if I turn the channel, maybe somewhere in the studio a listener count will tick down and they will remember not to play that again. I don’t think it ever worked. But in the digital world, it just might, […]

Core Loop: A Podcast About Videogames And Other Things

It’s no secret that we design and play video games here at Dragon Army. We talk about them an awful lot as well. Though given our Instagram feed, you might have figured that one out too. Starting today, we’re officially letting you in on those conversations with the introduction of Core Loop.

The Movie Package For Mobile Marketing

Our world here at Dragon Army affords us the ability to not only build mobile experiences for brands, but to also learn from our own ventures in launching mobile experiences through our in-house game studio. As we’ve explored ways to leverage insight from one industry to the next, there is another industry that has

Why Do We Even Care About Millennials?

Narcissistic. Addicted to technology. Un-attached to the brands they buy. These are the labels that follow the ever-elusive millennial population today. Open any daily marketing subscription and you’re hard pressed not to find an award winning case study or quoted research project touting

Ready Or Not, Google Wants The World To Go Mobile

This past November, Google announced changes to how it prioritizes search results, making mobile king. Beginning late last month, those algorithm changes are now live. For those with an established mobile web presence, this may not come as a surprise, while others may be in for a bit of a headache,

What The Apple Watch Will Do To/For Mobile

The launch of the highly anticipated Apple Watch is still more than a week away, but it’s safe to say things are off to a solid start. One million pre-orders and counting, according to analysts, were made in the first weekend alone. While these numbers don’t match the madness we’ve seen from other

Using Google Spreadsheets in Defend the Dam

This week has been an exciting one here at Dragon Army, as our latest game, Defend the Dam, is now available on iOS. If you haven’t already downloaded it, we suggest you pause here and go check it out for yourself. Now that we have that covered, let’s go behind the scenes on how we […]

Turning Traffic Nightmares Into Fun And Games

Since its launch in 2008 and acquisition by Google in 2013, Waze has amassed more than 50 million users worldwide. Even more impressive, they’ve somehow managed to make traffic, dare I say, fun. Fun is a strong word for what Atlanta traffic looks like some afternoons, but an app that delivers a route to make