Ready Or Not, Google Wants The World To Go Mobile

This past November, Google announced changes to how it prioritizes search results, making mobile king. Beginning late last month, those algorithm changes are now live. For those with an established mobile web presence, this may not come as a surprise, while others may be in for a bit of a headache,

What The Apple Watch Will Do To/For Mobile

The launch of the highly anticipated Apple Watch is still more than a week away, but it’s safe to say things are off to a solid start. One million pre-orders and counting, according to analysts, were made in the first weekend alone. While these numbers don’t match the madness we’ve seen from other

Using Google Spreadsheets in Defend the Dam

This week has been an exciting one here at Dragon Army, as our latest game, Defend the Dam, is now available on iOS. If you haven’t already downloaded it, we suggest you pause here and go check it out for yourself. Now that we have that covered, let’s go behind the scenes on how we […]

Turning Traffic Nightmares Into Fun And Games

Since its launch in 2008 and acquisition by Google in 2013, Waze has amassed more than 50 million users worldwide. Even more impressive, they’ve somehow managed to make traffic, dare I say, fun. Fun is a strong word for what Atlanta traffic looks like some afternoons, but an app that delivers a route to make

Mobile World Congress: Wouldn’t It Be Cool If…

During my time at UGA, I had a professor who would start lectures quite frequently with “wouldn’t it be cool if…”. As we wrapped up our time last week in Barcelona with Mobile World Congress, I can’t  shake that familiar phrase from my head. Wouldn’t it be cool if… Mobile World Congress has

Animating 2D Sprites With 3D Geometry

Here in the studio, we’ve started playing with some new tools and a new workflow for animating 2D sprites with 3D geometry. “Why would you do that?” you might ask. By using 3D meshes to animate our sprites, we can achieve some really nice animations across the board. We can squash, stretch, skew

48 Hours In Barcelona: Mobile World Congress 2015 So Far

We’re nearly two days into Barcelona, and as expected, so far Mobile World Congress has left us inspired, inquisitive and still asking “how did they do that?” While the sheer amount of technology is electrifying on the expo floor, it’s the stories behind each of those products that we’re taking

Game Personas in Mobile Marketing: Personal Motivation

Mobile games have cracked the code on creating meaningful user engagement, something marketers have struggled with creating in mobile experiences. One method to rethinking how to approach the design of those experiences is by the application of gaming personas to the development process. By matching

The Chipotle Scarecrow: Beyond Marketing Gimmicks

We’re more than a year removed from the launch of Chipotle’s Back to the Start campaign which featured the popular film and game “The Scarecrow”. A recent reminder found at some local Chipotle restaurants last month put the campaign back into focus…and back into many of the conversations around gaming