5 things brands can learn from mobile games

Our fourth game here at Dragon Army, Little Broken Robots is a fan favorite and even this non-gamer is a convert. While repairing sad, lonely robots is certainly an emotional pick me up (our community has repaired more than 11 million robots to date), it’s not the only reason players are picking up Little Broken Robots. […]

Why We Hate The Word “Gamification”

Use the word gamification around our offices and you’re nearly guaranteed to hear a sigh. While in reality, gamification, as it was intended, creates the foundation of a lot of the work Dragon Army produces. In order to understand the connection, animosity and our belief in what works, you have to first

The Movie Package For Mobile Marketing

Our world here at Dragon Army affords us the ability to not only build mobile experiences for brands, but to also learn from our own ventures in launching mobile experiences through our in-house game studio. As we’ve explored ways to leverage insight from one industry to the next, there is another industry that has

Turning Traffic Nightmares Into Fun And Games

Since its launch in 2008 and acquisition by Google in 2013, Waze has amassed more than 50 million users worldwide. Even more impressive, they’ve somehow managed to make traffic, dare I say, fun. Fun is a strong word for what Atlanta traffic looks like some afternoons, but an app that delivers a route to make

Game Personas in Mobile Marketing: Personal Motivation

Mobile games have cracked the code on creating meaningful user engagement, something marketers have struggled with creating in mobile experiences. One method to rethinking how to approach the design of those experiences is by the application of gaming personas to the development process. By matching

Game Personas in Mobile Marketing: Universal Use

As we mentioned in our post on “Marketing in a Mobile Driven World”, the gaming community has been effective at solving a challenge which marketers have struggled in creating with mobile experiences:  engagement. Mobile games convert into engagement in part because of a unique concentration on