Game Personas in Mobile Marketing: Personal Motivation

Mobile games have cracked the code on creating meaningful user engagement, something marketers have struggled with creating in mobile experiences. One method to rethinking how to approach the design of those experiences is by the application of gaming personas to the development process. By matching

The Chipotle Scarecrow: Beyond Marketing Gimmicks

We’re more than a year removed from the launch of Chipotle’s Back to the Start campaign which featured the popular film and game “The Scarecrow”. A recent reminder found at some local Chipotle restaurants last month put the campaign back into focus…and back into many of the conversations around gaming