Netflix Knows All About Your Binge Habits

When I was a kid and a song I disliked came on the radio, I remember thinking…if I turn the channel, maybe somewhere in the studio a listener count will tick down and they will remember not to play that again. I don’t think it ever worked. But in the digital world, it just might, […]

The Movie Package For Mobile Marketing

Our world here at Dragon Army affords us the ability to not only build mobile experiences for brands, but to also learn from our own ventures in launching mobile experiences through our in-house game studio. As we’ve explored ways to leverage insight from one industry to the next, there is another industry that has

What The Apple Watch Will Do To/For Mobile

The launch of the highly anticipated Apple Watch is still more than a week away, but it’s safe to say things are off to a solid start. One million pre-orders and counting, according to analysts, were made in the first weekend alone. While these numbers don’t match the madness we’ve seen from other

Turning Traffic Nightmares Into Fun And Games

Since its launch in 2008 and acquisition by Google in 2013, Waze has amassed more than 50 million users worldwide. Even more impressive, they’ve somehow managed to make traffic, dare I say, fun. Fun is a strong word for what Atlanta traffic looks like some afternoons, but an app that delivers a route to make

Game Personas in Mobile Marketing: Personal Motivation

Mobile games have cracked the code on creating meaningful user engagement, something marketers have struggled with creating in mobile experiences. One method to rethinking how to approach the design of those experiences is by the application of gaming personas to the development process. By matching

The Chipotle Scarecrow: Beyond Marketing Gimmicks

We’re more than a year removed from the launch of Chipotle’s Back to the Start campaign which featured the popular film and game “The Scarecrow”. A recent reminder found at some local Chipotle restaurants last month put the campaign back into focus…and back into many of the conversations around gaming

Game Personas in Mobile Marketing: Universal Use

As we mentioned in our post on “Marketing in a Mobile Driven World”, the gaming community has been effective at solving a challenge which marketers have struggled in creating with mobile experiences:  engagement. Mobile games convert into engagement in part because of a unique concentration on

Marketing in a Mobile Driven World

As the dust settles from our recent acquisition of Proving Ground and our physical merging of offices, we set our sights on the year ahead. One major initiative is telling our story on why we believe the combination of a mobile-first agency and a game studio is the future of digital experiences. Engineering

Dragon Army Acquires Mobile Agency Proving Ground

In the novel Ender’s Game, Colonel Graff said it best when he told Ender, “We’re doing something unusual with Dragon Army.” As you can see in the title, Dragon Army is proud to announce we’ve acquired Proving Ground, one of the leading mobile agencies in the Southeast. At first, the news of a gaming