The UI/UX Designer: So Many Hats

This post is a blind response to the article What do companies mean when they say they want a UI/UX Designer? written by Sarah Harrison. I come from a family of teachers.  Despite the fact that I didn’t follow in their footsteps, my parents have been endlessly supportive of

The Movie Package For Mobile Marketing

Our world here at Dragon Army affords us the ability to not only build mobile experiences for brands, but to also learn from our own ventures in launching mobile experiences through our in-house game studio. As we’ve explored ways to leverage insight from one industry to the next, there is another industry that has

Why Do We Even Care About Millennials?

Narcissistic. Addicted to technology. Un-attached to the brands they buy. These are the labels that follow the ever-elusive millennial population today. Open any daily marketing subscription and you’re hard pressed not to find an award winning case study or quoted research project touting

Ready Or Not, Google Wants The World To Go Mobile

This past November, Google announced changes to how it prioritizes search results, making mobile king. Beginning late last month, those algorithm changes are now live. For those with an established mobile web presence, this may not come as a surprise, while others may be in for a bit of a headache,

What The Apple Watch Will Do To/For Mobile

The launch of the highly anticipated Apple Watch is still more than a week away, but it’s safe to say things are off to a solid start. One million pre-orders and counting, according to analysts, were made in the first weekend alone. While these numbers don’t match the madness we’ve seen from other

Using Google Spreadsheets in Defend the Dam

This week has been an exciting one here at Dragon Army, as our latest game, Defend the Dam, is now available on iOS. If you haven’t already downloaded it, we suggest you pause here and go check it out for yourself. Now that we have that covered, let’s go behind the scenes on how we […]

Turning Traffic Nightmares Into Fun And Games

Since its launch in 2008 and acquisition by Google in 2013, Waze has amassed more than 50 million users worldwide. Even more impressive, they’ve somehow managed to make traffic, dare I say, fun. Fun is a strong word for what Atlanta traffic looks like some afternoons, but an app that delivers a route to make

Mobile World Congress: Wouldn’t It Be Cool If…

During my time at UGA, I had a professor who would start lectures quite frequently with “wouldn’t it be cool if…”. As we wrapped up our time last week in Barcelona with Mobile World Congress, I can’t  shake that familiar phrase from my head. Wouldn’t it be cool if… Mobile World Congress has

48 Hours In Barcelona: Mobile World Congress 2015 So Far

We’re nearly two days into Barcelona, and as expected, so far Mobile World Congress has left us inspired, inquisitive and still asking “how did they do that?” While the sheer amount of technology is electrifying on the expo floor, it’s the stories behind each of those products that we’re taking

Marketing in a Mobile Driven World

As the dust settles from our recent acquisition of Proving Ground and our physical merging of offices, we set our sights on the year ahead. One major initiative is telling our story on why we believe the combination of a mobile-first agency and a game studio is the future of digital experiences. Engineering