During my time at UGA, I had a professor who would start lectures quite frequently with “wouldn’t it be cool if…”. As we wrapped up our time last week in Barcelona with Mobile World Congress, I can’t shake that familiar phrase from my head. Wouldn’t it be cool if…
Mobile World Congress has answered many of the “if” moments, with technology and applications that reach far beyond what appeared as possible.
As we watch technologies like a headset that sensing brain activity that help train patients to increase focus while decreasing stress, or a sensory substitution device that translates digital information in gentle stimulation patterns to allow blind people to understand their surroundings, we begin to understand that mobile isn’t just about the device in our pockets, it’s about empowering consumers to connect with the world around them.
So where do we go from here?
As we think about mobile strategies for 2015 and beyond, we’ve reached a tipping point where the internet of things may finally start to unfold into real and tangible applications – and that’s exciting. We plan to challenge ourselves and our clients to take those “wouldn’t it be cool if…” moments and find ways to bring them to life across a marketing ecosystem fueled by mobility.